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Logo

Hockey themed logos, designed for different audiences, products & services, in collaboration with various national brands.

Hockey Canada, Sport Chek, IIHF

Two logos for the World Juniors—the first, for a summer selection camp, the second for the  tournament.

Selection camp

A maple leaf rises over Kamloop's mountain range.

Colour

Blue, dark

26/40/87

100/92/36/31

541 C

Orange

245/130/31

0/60/100/0

144 C

Red

198/29/35

10/100/100/10

186 C

Red, lighter

237/27/46

1/99/89/0

185 C

Black, rich

0/0/0

20/20/20/100

Black C

Blue

0/90/156

97/69/0/0

3005 C

Yellow

255/224/26 

0/8/96/0

1345 C

The blue and orange are based on the colours of the local Kamloops hockey team.

Typeface

Big Noodle Titling

Roboto (Black)

Tournament

The winter tournament's logo, designed within the IIHF's rink shape icon & guidelines.

An exhuberant player, in-front of the same mountains featured in the pre-event logo.

Colour

Blue, dark

0/40/86

100/83/36/39

295 C

Red, lighter

237/27/46

1/99/89/0

185 C

Grey

152/152/152

43/35/35/0

Cool Gray 7 C

Black, rich

0/0/0

20/20/20/100

Black C

Red for Canada, blue & grey for the Canucks.

Typeface

IIHF's typeface - Ariel Rounded MT (Bold)

Hockey Canada, RBC, TELUS

Logos for a one-time World Junior exhibition series & an annual amateur tournament, respectively.

Both logos are designed within each brand's individual guidelines. 

RBC
Colour

Blue, dark

26/40/87

100/92/36/31

541 C

Blue

0/81/165

100/60/0/6

286 C

Yellow

254/223/1 

0/10/100/0

116 C

Typeface

ITC Officina Pro (Bold)

TELUS

Fun fact - TELUS doesn't allow the use of human images next to their logo.

Colour

Purple

73/22/0

100/90/0/109

2745 C

Green

102/204/0

50/0/100/0

376 C

Hockey Canada

Working for an internal brand, means designing sub-brand logos for various events, products and services.

Sub-brands

Red & White Unite - A women's pre-Olympic series

Drill Hub - A digital platform featuring thousands of hockey drills.

Colour

Red

198/29/35

10/100/100/10

186 C

Salmon

239/59/62

0/90/80/0

1785 C

Black, rich

0/0/0

20/20/20/100

Black C

Typeface

Big Noodle Titling

Olsen Offc Bold

Website - Hero and web ads

Kelly Findley

Brand identity expert

303-2134 Kensington Rd NW
T2N 3R7

Calgary, AB  Canada

403-481-1924

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    © Kelly Findley 

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