Shell Oil Company
The thrill of a hot day on Miami’s south beach, is the promise of this wordmark & visual brand.
This conference is an active relationship between Shell and their top South American retailers.
After coming up with a slogan, "Your Success Our Mission," I designed a subtle wordmark.
The “O” shapes represent speech bubbles, reinforcing the conversation between Shell and their retailers.
Cool Grey 9 C
Three of Shell's primary colours.
Shell's typeface - Futura (Medium)
The wordmark's fun & colourful speech bubbles form the bases of this versatile visual brand.
A brand that's designed to be creative within Shell’s demanding internal brand guidelines.
Usage - Brand application to large and small materials.
Booklet - Built around the exact proportions of Shell's grid.
Accreditation - All of these colours are part of Shell's primary colours.