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Brand identity

Shell Oil Company
Shell Bubbles

The thrill of a hot day on Miami’s south beach, is the promise of this wordmark & visual brand.

Wordmark

This conference is an active relationship between Shell and their top South American retailers.

After coming up with a slogan, "Your Success Our Mission," I designed a subtle wordmark.

The “O” shapes represent speech bubbles, reinforcing the conversation between Shell and their retailers.

Logo for Your Success Our Mission
Logo for Your Success Our Mission
Logo for Your Success Our Mission
Logo for Your Success Our Mission
Colour

Red, dark

2/14/100/10

244/0//0

485 C

Yellow

0/100/100/0

237/28/36

116 C

Grey

0/0/0/70

51/51/51

Cool Grey 9 C

Three of Shell's primary colours.

Typeface

Shell's typeface - Futura (Medium)

Visual brand

The wordmark's fun & colourful speech bubbles form the bases of this versatile visual brand.

A brand that's designed to be creative within Shell’s demanding internal brand guidelines.

Shell Signage Wall
Shell Signage Wall
Shell Signage Booth
Shell Accreditation
Shell Accreditation

Usage - Brand application to large and small materials.

Shell Booklet
Shell Booklet

Booklet - Built around the exact proportions of Shell's grid.

Shell Accreditation
Shell Accreditation
Shell Accreditation
Shell Accreditation
Shell Accreditation

Accreditation - All of these colours are part of Shell's primary colours.