Brand identity

Shell Oil Company

The thrill of a hot day on Miami’s south beach, is the promise of this wordmark & visual brand.

Wordmark

This conference is an active relationship between Shell and their top South American retailers.

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After coming up with a slogan, "Your Success Our Mission," I designed a subtle wordmark.

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The “O” shapes represent speech bubbles, reinforcing the conversation between Shell and their retailers.

Colour

Red, dark

2/14/100/10

244/0//0

485 C

Yellow

0/100/100/0

237/28/36

116 C

Grey

0/0/0/70

51/51/51

Cool Grey 9 C

Three of Shell's primary colours.

Typeface

Shell's typeface - Futura (Medium)

Visual brand

The wordmark's fun & colourful speech bubbles form the bases of this versatile visual brand.

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A brand that's designed to be creative within Shell’s demanding internal brand guidelines.

Usage - Brand application to large and small materials.

Booklet - Built around the exact proportions of Shell's grid.

Accreditation - All of these colours are part of Shell's primary colours.