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Brand identity

Hockey Canada

The anniversary logo & brand identity connect with Canadians on an emotional level; representing the pride of our hockey heritage.

Anniversary logo

A naturalistic leaf, similar to those seen on vintage Canadian jerseys & representing the pride of our hockey heritage.

Colour

Red

10/100/100/10

198/29/35

186 C

Gold

135/120/81

44/44/74/16

871 C

Black

0/0/0

20/20/20/100

Black C

Typeface

Copperplate Gothic (Bold)

Brand identity

A versatile jersey texture and jersey stripe, represent the pride our hockey heritage.

Stationary - Letterhead, presskit folder, notebook and business cards.

Typeface

Header - Olsen FF (Bold)

Header - Universe 59 Ultra Condensed

Script - Fenway

Body - ITC Officina (Medium)

Website - Designed by an external vendor, this website features the red jersey stripe in the top nav.

Website - Designed by the internal team, this website features a robust red jersey texutre, and white stripe, and Olsen Bold in the top nav.

Business Card - Look at that subtle paper texture. The tasteful thickness of it. Oh my god, it even has an embossed logo.

Kelly Findley

Brand identity expert

303-2134 Kensington Rd NW
T2N 3R7

Calgary, AB  Canada

403-481-1924

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    © Kelly Findley 

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