The anniversary logo & brand identity connect with Canadians on an emotional level; representing the pride of our hockey heritage.
A naturalistic leaf, similar to those seen on vintage Canadian jerseys & representing the pride of our hockey heritage.
Copperplate Gothic (Bold)
A versatile jersey texture and jersey stripe, represent the pride our hockey heritage.
Stationary - Letterhead, presskit folder, notebook and business cards.
Header - Olsen FF (Bold)
Header - Universe 59 Ultra Condensed
Script - Fenway
Body - ITC Officina (Medium)
Website - Designed by an external vendor, this website features the red jersey stripe in the top nav.
Website - Designed by the internal team, this website features a robust red jersey texutre, and white stripe, and Olsen Bold in the top nav.
Business Card - Look at that subtle paper texture. The tasteful thickness of it. Oh my god, it even has an embossed logo.