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Brand identity

Hockey Canada 100th Anniversary Logo on Jersey
Hockey Canada

The anniversary logo & brand identity connect with Canadians on an emotional level; representing the pride of our hockey heritage.

Anniversary logo
Hockey Canada 100th Anniversary Logo
Hockey Canada 100th Anniversary Logo
Hockey Canada 100th Anniversary Logo

A naturalistic leaf, similar to those seen on vintage Canadian jerseys & representing the pride of our hockey heritage.

Colour

Red

10/100/100/10

198/29/35

186 C

Gold

135/120/81

44/44/74/16

871 C

Black

0/0/0

20/20/20/100

Black C

Typeface

Copperplate Gothic (Bold)

Hockey Canada 100th Anniversary Logo on Connor McDavid
Hockey Canada 100th Anniversary Logo on Sidney Crosby
Hockey Canada 100th Anniversary Logo Pin
Hockey Canada 100th Anniversary Logo Ring
Hockey Canada 100th Anniversary Logo Puck
Brand identity

A versatile jersey texture and jersey stripe, represent the pride our hockey heritage.

Hockey Canada 100th Anniversary Logo Staionary Package | Letterhead, Presskit, Notebook, Business Card
Typeface Universe 59 Ultra Condensed
Typeface Fenway Park JF
Typeface Olsen Offc

Stationary - Letterhead, presskit folder, notebook and business cards.

Hockey Canada 100th Anniversary Logo Staionary Package | Letterhead, Presskit, Notebook, Business Card
Typeface

Header - Olsen FF (Bold)

Header - Universe 59 Ultra Condensed

Script - Fenway

Typeface Officina Sans ITC Pro

Body - ITC Officina (Medium)

Hockey Canada Annual Report
Hockey Canada Coin Package
Hockey Canada Website

Website - Designed by an external vendor, this website features the red jersey stripe in the top nav.

Hockey Canada Website

Website - Designed by the internal team, this website features a robust red jersey texutre, and white stripe, and Olsen Bold in the top nav.

Hockey Canada Accredidation
Hockey Canada Namebar
Hockey Canada Business Card

Business Card - Look at that subtle paper texture. The tasteful thickness of it. Oh my god, it even has an embossed logo.