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THE CREATIVE PROCESS
This page will take you step-by-step through the creation of a logo.
Findley Photography is a small photography business, with a customer base that includes ad agencies, small businesses and individuals.
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THE FINISHED LOGO
A professional and stylish identity.
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VISUAL BRAINSTORMING
Everything related to photography is sketched, including: old cameras, digital cameras, flashbulbs, halftone patterns and picture frames.
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COMPUTER DESIGN
Sketches are traced in Adobe Illustrator.Some sketches don’t look nice as computer graphics while others are cliché and discarded. The brainstorming continues, as hands framing an image and star flashes are created.
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MORE SKETCHING
Logos and word marks are sketched, including obvious solutions such as the eye (representing visual communication) and typographical ideas such as the F and P interlocking.
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FIRST CONCEPTS
Logos almost ready to present to the client. Some concepts seen here will be refined or combined to form stronger concepts. Some visually interesting ideas (such as the vertical type and negative space used in the F and P concept) are visually too simple and generic and will not be presented to the client.
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CONCEPT PRESENTATION
Some of the visual icons shown to the client. One of the concepts the client enjoys is the yellow and grey 3-D camera with italicized lettering and asterisk/flash. That logo is simple, yet explains the client’s line of work and has a very modern appeal to it. The logo the client selected has same appeal as the aforementioned logo, but with a simpler icon (the camera flash inside of stylized digital camera shape).
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Copyright © 2011 Kelly Findley. All rights reserved.
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